A brand that rewrites the rules of style deserves a site that does not follow them.
After the success of the DANSHARI site, the client immediately entrusted me with the launch of DANSHARIAN: the exclusive collection born from the collaboration with Alain Miklitarian. The challenge was to make two opposite souls coexist under the same umbrella: Checkmate (geometric, bold, inspired by chess) and Armenian Soul (colorful, heritage, inspired by Armenian landscapes).
DANSHARIAN was born from the collaboration with Alain Miklitarian: a legend of eyewear, who infuses in every frame the essence of his Armenian heritage. The site had to be worthy of this name.
The brief was clear: elegant and extroverted at the same time, able to speak both to the sector professional (opticians and distributors) and to the final public looking for brand awareness.
""After the success of the DANSHARI site, we want to entrust you with the launch of DANSHARIAN: an exclusive collection with Alain Miklitarian. It must be elegant and extroverted at the same time, with two distinct souls coexisting under the same brand." Initial request from the client"
Two collections, two spaces, two visions. I structured the site so that Checkmate and Armenian Soul each had their own narrative universe, without ever mixing. The store locator with CSV upload allows the team to update retailers autonomously, as already for DANSHARI.
The client provided the vision, the photos and the renders of both collections. I translated that vision into two distinct visual languages: a chess theme for Checkmate (bold, geometric, decisive) and an Armenian theme for Armenian Soul (colorful, heritage, vibrant). The result is a site with personality, that does not give up its elegance.
Same stack as DANSHARI: WordPress with Bricks Builder, WooCommerce custom-coded as catalog, LTD licenses for plugins. No additional plugin for custom functions, zero recurring costs for the client. English copy written by me on the basis of the provided materials.
DANSHARIAN proves that a serious professional does not sell a single site: he builds a relationship. Two distinct brands, two visual languages, one single choice of the client: working with me again.
The work done on DANSHARI convinced us immediately, so much as to entrust him right away with the launch of the DANSHARIAN collection. And therefore the site. The challenge was very difficult: making two opposite souls (Checkmate and Armenian Soul) coexist, two collections created by Alain Miklitarian, in a single elegant site. Valentino translated our vision into a site with a very strong personality. Satisfying a demanding creative like Alain was not easy: we succeeded. For us, Valentino was a strategic partner, not a simple supplier.
