An elegant showcase site to tell a private residence in the center of Modena.
La Corte d'Este was born from a private house in the center of Modena, rented for short stays when the owners are traveling. Platforms like Airbnb allow publishing photos and essential information, but they do not really tell the story of the house, the city and the kind of experience the owner wanted to offer.
The owner wanted to show much more than an Airbnb listing: not only photos and price, but the character of the house, the bond with Modena and all the information useful for an international guest.
A direct booking system was not needed. The choice was to keep the site as an authoritative showcase, with redirects to Airbnb and Black Book Villas when the visitor was ready to book.
"Initial brief: create an elegant site to tell the house and the territory better than a standard platform could, leaving the final booking to external portals."
As always, I started from sitemap and flow: structure first, then design. The site had to speak to international tourists, corporate travelers and guests looking for short stays, guiding them toward two simple actions: ask for information or book on the correct external platform.
I created palette and typography with an elegant, curated, slightly luxury tone, without overdoing it. The photographs were provided by the client: my work was to build a clean visual frame, able to enhance the house and its bond with Modena.
The site was built with Astra Theme and Elementor Pro, the most solid solution available for this kind of project in 2021. I configured on-page SEO, the English and Italian multilingual system, contact form, cookie banner, Cookie Policy and Privacy Policy.
La Corte d'Este started as a showcase site for a private house, but over time it became a small digital ecosystem: residences, territory, special products and a trust relationship that continues beyond launch.
We wanted a showcase site for a tourist apartment, then we added more structures: Valentino was understanding and extremely available, making the changes in very short times. Clean and design-oriented graphics, exactly what we wanted!
