A restyling that brings the London brand to the level of its events.
MyParty Events organized high-level events in London, but online there was a single landing page with basic design: hard to update, weak on mobile, unable to tell the quality of the service or track users.
Growing, the company invested in new equipment and in its own image: the site had to tell that growth, not contradict it.
The request arrived by email was clear: a more elegant and high end site, but simple to manage and user friendly on mobile. The competitors all had identical sites made with templates: a 100% personalized experience was needed, inspiring trust at first glance.
""We would like to create something more elegant and high end, slick, keeping in mind that the target is also offices and corporate, and not only nightlife and private parties." Viola Martini D'errico, Event Manager"
From email to brief: sitemap of five pages (Home, Corporate, Private, Gallery & Testimonials, Get in Touch) to speak both to the corporate world and to private parties. Structure and quote path first, then design: every choice proposed and shared before developing.
Elegant black and very dark blue base, with the logo accents (orange, burgundy, pink) as requested in the brief. Colors and typographies presented in three variants; copy, photos and videos curated by the client, enhanced by a premium and fluid experience.
The request was "simpler future changes": WordPress with Bricks builder instead of Elementor, faster and without superfluous code, updatable by the team autonomously. Form with redirect after sending to track conversions, cookie banner and Privacy Policy already configured.
Today the MyParty Events site tells the same level of their events: fast, credible and built to turn every visit into a quote request.
Fantastic service and experience! Valentino is super professional, punctual, creative and intuitive. Our site is perfect and reflects exactly what we had in mind. I strongly recommend!
